Legal
Privacy Policy
Effective Date: April 15, 2026 · VIA Academy LLC
1. Who We Are
VIA Academy LLC ("VIA," "we," "us," or "our") operates VIA Jiu Jitsu Academy located at 333 Quarry Rd, Milford, CT 06460. This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.viabjj.com or communicate with us.
2. Information We Collect
When you submit the charter membership interest form on our website, we collect:
- First and last name
- Email address
- Phone number
- SMS consent status
We also collect standard analytics data (page views, device type, referral source) via Google Analytics 4 and Google Tag Manager.
3. How We Use Your Information
We use the information you provide to:
- Contact you regarding your charter membership interest
- Send you text messages (SMS) if you have opted in — see Section 4
- Send you email communications regarding the academy, schedule, and membership
- Improve our website and marketing
We do not sell your personal information to third parties.
4. SMS / Text Message Communications
By checking the SMS consent box on our sign-up form, you expressly consent to receive recurring automated text messages from VIA Academy LLC at the mobile number you provide.
Types of messages you may receive include:
- Membership updates and billing reminders
- Class schedule reminders and cancellation alerts
- Promotional offers and charter membership updates
- Event announcements (tournaments, seminars, open mats)
- Trial class confirmations and follow-ups
- New program launches and academy news
- Belt promotion notifications
Message frequency varies. Message and data rates may apply.
To opt out: Reply STOP to any text message at any time. You will receive one confirmation message and no further messages will be sent.
For help: Reply HELP to any text message or contact us at [email protected] or (475) 260-8755.
Consent to receive SMS messages is not a condition of purchasing any goods or services.
5. Cookies & Analytics
We use Google Analytics 4 (via Google Tag Manager) to understand how visitors use our site. This involves placing cookies on your device. You can disable cookies in your browser settings. We do not use advertising cookies or retargeting pixels at this time.
6. Data Sharing
We may share your information with:
- GoHighLevel (GHL) — our CRM and SMS platform, for lead management and communication
- Google — for analytics (GA4 / GTM)
- Cloudflare — our website host and DNS provider
Each of these providers processes data under their own privacy policies. We do not sell or rent your data to marketers or data brokers.
SMS opt-in data and consent records are never shared with third parties, affiliates, or subsidiaries for their own marketing or promotional purposes. Your consent to receive text messages from VIA Academy LLC applies only to communications from VIA Academy LLC.
7. Data Security
We implement industry-standard security measures to protect your personal information, including:
- SSL/TLS encryption for all data transmitted between your browser and our website
- Access controls limiting personal data to authorized personnel only
- Secure third-party platforms (Cloudflare, GoHighLevel) with their own security certifications
No method of transmission or storage is 100% secure. If you believe your information has been compromised, contact us immediately at [email protected].
8. Data Retention
We retain your contact information for as long as you are a prospective or active member. You may request deletion of your data at any time by contacting us at [email protected]. Google Analytics data is retained for 14 months.
9. Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, please contact us immediately.
10. Your Rights
Depending on your location, you may have rights to access, correct, or delete your personal information. Connecticut residents have rights under the Connecticut Data Privacy Act (CTDPA). To exercise any privacy right, contact us at [email protected].
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted at this URL with an updated effective date. Continued use of our services after changes constitutes acceptance of the revised policy.
12. Contact Us
VIA Academy LLC
333 Quarry Rd, Milford, CT 06460
[email protected]
(475) 260-8755